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// Website & Strategy

A website that
works for you.

15+ years of experience with international companies.

What does Website & Strategy mean at Felix Schmidt Software?

Every website has a job, and it differs from one client to the next: bringing in enquiries, providing information, winning new customers, building trust. Which one it is gets settled before the first draft — in the question of who you want to reach, what they need to know, and in which order. So the structure comes first: which pages exist, what each one says, and where it leads.

I send you the draft as a link. You take your time with it, and then we go through your feedback and the changes you want. Which technology runs underneath depends on you: what already exists, what should stay, who edits the content. In over 15 years I have seen enough systems to recommend the one that fits.

What’s inside

Six things a website needs today — all of them part of the fixed price.

  1. Strategy & structure

    Who you want to reach, what that person needs to know, which page answers it. The result is a structure you can work through page by page.

    Positioning · Message per page · Site structure

  2. A draft you can click

    You get the draft as a link and take your time with every page. We talk your changes through and I build them in — two rounds are planned in.

    Phone and laptop · Draft as a link · Two rounds

  3. Found on Google

    Title and description per page, clean headings, sitemap, structured data, short loading times, and your Google Business Profile set up.

    Title & meta · Structured data · Google Business

  4. Named by AI assistants

    More and more people ask an assistant instead of a search engine. Your pages are server-rendered, described with structured data, and made readable for AI crawlers.

    Server-rendered · JSON-LD · llms.txt

  5. Accessible & readable

    Contrast, keyboard operation, meaningful headings, alt texts. WCAG 2.1 AA is the benchmark — which also helps everyone reading on a phone in bright sunlight.

    Contrast · Keyboard · Screen readers

  6. Edit it yourself

    You change content yourself, in an editing area that suits your team — including a walkthrough and every access handed over to you.

    Editing area · Walkthrough · Handover

Three ways to
your website

Fixed price, fixed scope. Anything beyond it is billed by the hour, and you know that before we start.

Landing page

For one campaign or one offer

from CHF 2’900fixed price

Live in 1–2 weeks

  • One page, one goal
  • Strategy & structure included
  • Two design rounds
  • One language
  • Set up for Google and AI assistants

Website

For SMEs and self-employed

from CHF 6’900fixed price

Live in 3–4 weeks

  • Everything in Landing page
  • Up to 8 sub-pages
  • Editing area for your team
  • Two design rounds
  • One language

Website, custom

For grown sites and special cases

from CHF 12’000fixed price

Timeline agreed together

  • Everything in Website
  • Any number of pages
  • Multilingual
  • Existing systems connected
  • Scope and rounds agreed individually

Billed by the hour on top, at CHF 135: copy and imagery, additional languages, additional pages, additional design rounds. The website strategy costs CHF 540 and is credited in full against the build. On request I take care of hosting and domain from CHF 29 per month — operation, SSL certificate, backup, and domain management; an availability guarantee and active monitoring are not part of it.

From structure
to finished page

Three stages of the same page. You decide at each one before the next begins.

  1. Stage 01

    Structure

    Grey boxes in a clear order: what goes on the page, and in which sequence? At this stage a change takes a minute.

  2. Stage 02

    Draft

    The same page, now with fonts, colours, and images. You look at it at your own pace, then we go through it together. Two rounds are planned in.

  3. Stage 03

    Live

    Content, technology, domain, handover. After that you maintain the site yourself, or I keep looking after it.

Every question
finds its page

Whoever lands on your site brings four or five questions along. The structure decides whether they find the answer or click away. So every question gets a place, and every page one goal.

What do you do?What does it cost?Can I trust you?How do I reach you?
ResultAnswer

What clients have said about working with me

Felix rebuilt our website from the ground up five years ago, wrote the copy, and has been delivering top results ever since. Thanks to his SEO work, we climbed from #6 to #1 on Google in our region within a few months. For us that means noticeably more inquiries, higher revenue, and years of fantastic support!
Dieter S.
Dieter S.OwnerFahrschule Siegmund
An absolute stroke of luck for our daycare center! Three years ago, Felix designed and built our website from scratch — ever since, we wouldn't want to be without his support. With the monthly plan, he takes the day-to-day work off our shoulders: quick questions are sorted out over WhatsApp, new files simply go into Google Drive, and Felix reliably takes care of everything else. For us, it's complete peace of mind!
Nicole Stöckert
Nicole StöckertDirectorKinderhaus Tausendfuß

How your website
comes about

Four steps from the first call to launch.

  1. Intro call

    Free, 30 minutes. We go through what you have, who you want to reach, and how much site you actually need. Afterwards you know which package fits.

  2. Strategy

    CHF 540, credited against the build: positioning, the message per page, the structure, and the search terms your customers actually use. You get a document you could hand to anyone.

  3. Draft

    First the structure as a rough sketch, then the designed draft as a link. We go through your feedback in two rounds, then you sign off and I finish the site.

  4. Launch

    Content, technology, domain, walkthrough. From then on you edit the site yourself, or I keep it up to date in a monthly care plan.

Website & Strategy FAQ

Ready for a site that
does its job?

Tell me who you want to reach. In a free 30-minute call we work out which package fits and what your site has to answer.

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